Product Review: Wall$treet Money, deluxe version
The MarketArts investment software firm was one of the earliest and swiftest in discovering the retail sales channel for investing software. Eschewing the usual advertising routes, MarketArts instead sent Wall$treet Money directly to the shelf at retail chains specializing in software and office supplies. Thus, instead of pursuing professional traders and technical analysts, it went after the market of small investors. It went local, it went national and it went international, always retail. MarketArts didn't price its product at $3,000 or even $300 but rather at $49.95, with the street price sometimes running as low as $29.95 in some stores.
MarketArts made sure the product provided most every basic investing function. In the process, it helped revolutionize investment software sales and was able to capitalize on the tidal wave of baby boomers coming into the years of their most disposable income. The product, called Wall$treet Money, is a slimmed-down version of MarketArts' technical analysis package,
Windows on WallStreet. This review focuses on Wall$treet Money.