Beliefs And Trading
by Ruth Roosevelt
You are what you believe—and that includes your trading beliefs. Your unconscious mind is the final
arbiter of whether you will succeed as a trader. Ruth Roosevelt, director of the Wall Street Hypnosis
Center, explains how to understand your unspoken beliefs and use them to achieve trading success.
The beliefs that you hold, whether conscious or unconscious, have the power to affect your trading.
Some are ingrained in your character, and you react to everyday life with them at every turn. On the other
hand, there are other beliefs that you know you hold: you are absolutely certain about these "facts"—even
if logically they may not hold water. Conscious or unconscious, if you firmly believe something, it affects
your life and your trading. Let me give you some examples:
He was a floor trader on the New York Stock Exchange. He knew he needed to hold some of his
stocks overnight to significantly increase his profits, but he found that he couldn't make himself do it.
Later, he realized he had hooked up his self-esteem to turning a profit each and every trading day.
Without the profit that he required, he felt all would be lost.
She was a trader who had spent four years developing a mathematical system for trading futures.
Consciously, she was satisfied that the system worked, but not unconsciously. She found herself
unable to follow the signals of the system; there she would sit, frozen with her hand on the phone. At
best, she followed her carefully developed system randomly, with random results. Unconsciously, she
didn't believe that any system could work over time.