V.7:5 (140-142): Public/member short selling by Arthur Merrill

Product Description
Public/member short selling
by Arthur Merrill
The statistics on shorting by professionals and by the public can be combined into revealing and
successful indicators. The basic figures are published, two weeks late, in Barron's and The Wall Street
Journal. The New York and American stock exchanges report total short sales and the portions of the
total made up by specialists, floor traders and other members for their own account.
These three subcategories can be added together to yield "total members," or shorting by the smart
money. Total members can be subtracted from total short sales to yield "public short sales," or
not-so-smart shorts.
Analysts John McGinley and Walter Deemer have promoted a simple comparison of the two groups
using a ratio of public short sales to member short sales. When this index has a high value, the public is
more pessimistic than the professionals. This is a bullish sign. To smooth out the fluctuations, I use a
22% exponential moving average. (To calculate, add 22% of each new statistic to 78% of the preceding
average to yield a new average.)
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