V. 8:13 (509-510): Quick-Scans: ASSET ALLOCATION: BALANCING FINANCIAL RISK

V. 8:13 (509-510): Quick-Scans: ASSET ALLOCATION: BALANCING FINANCIAL RISK
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ASSET ALLOCATION: BALANCING FINANCIAL RISK

Dow Jones-Irwin

1818 Ridge Road

Homewood, IL 60430

(312) 206-2700

Author: Roger C. Gibson, 1990

Price: $34.50

Pages: 267

Asset allocation is an important topic for every investor. The decisions that drive capital management has become increasingly sophisticated. While complexity requires more forethought, however, it also beckons more opportunity. Understanding modern portfolio theory can bring to today's investors the needed insight into today.

The foreword is by John Templeton, chairman of Templeton, Galbraith & Hansberg. Templeton is famous for his successful value-oriented approach to managing money. His opening comments set the stage.

Chapter I is "The importance of asset allocation." Gibson introduces, in a very easy-to-understand way, that today's goals are not to outperform the market, but rather to develop long-term strategies that will meet an investor's goal with the least amount of risk.




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