Product Description
The Euro’s
True Colors by Walter Bressert and Doug Schaff
How do you analyze the Euro, a currency that sprang to life
with no price history?
How do you analyze a full-fledged
currency that came into
being overnight? Despite its
literal lack of price history,
millions of foreign currency
market participants — importers,
exporters, investors, risk
managers, not to mention others
— instantly had exposures,
long or short, the moment the
Euro took its first breath.
There is no doubt that fundamental
factors will determine
the Euro’s value, as they
have for the German mark, the
French franc, and other currencies. The problem arises in
interpreting the direction and impact of gross domestic product
(GDP), trade, interest rates, and politics in the short run. In
addition, while fundamentals move the markets, they often
look the most bullish at tops and the most bearish at bottoms.
On July 9, 1998, the mark, the franc, and other European
currencies made cycle lows. The currencies rallied in October
of that year on the back of weaker US capital markets and
positive anticipation for the Euro — talk of economic synergies,
a smooth start for the new currency, and capital flowing
into Europe.