Q&A by Don Bright
I have followed your articles and posts all
around the web, and I actually met you
and your brother [Bob Bright] at a trading
expo a few years back. I think you and your
brother have set a great example for traders
who trade with your firm.
I read something you wrote recently that
seemed to imply that daytrading has lost its
luster, and perhaps you guys are focusing on
other methods of trading. Would you please
let me know if you’re still daytrading, or if
your traders have forsaken it altogether?
Thanks for the kind words, and I am the
first to acknowledge that my brother has
always been my beacon, if you will, and
has led the way for our firm over the last
Now, let’s focus on your question about
daytrading. Let me assure you that our traders
do indeed engage in basic daytrading.
However, over the last few years, many of
them have focused on longer-term strategies
as well. As traders, we must always continue
to adapt to the marketplace. We cannot stay
stagnant, or we will be eaten alive.
Let me quote myself from an article
I wrote 10 years ago for this magazine
(“Survival Of The Fittest,” January 2003;
you can visit the article archives at Traders.
com for the complete article):
Take a look around. The market bubble
has burst, and we must learn how to adapt
to the new era of trading the markets.
There are new trading platforms, new
ways to access the markets, and new
products such as single-stock futures
(SSFs) and narrow-based indexes. Traders
must adapt to the new climate to
As a species, traders face the same
dilemma that many of our ancestors
did — we must adapt or become extinct.
Although the penalty for staying locked
into a nonworking strategy may not be
as severe as the fate of the saber-toothed
tiger, poverty is a close second. We must
constantly be on the lookout for that
Back then, we had gone through some
major changes in the marketplace, thus
requiring our traders to adapt to everything
from new trading instruments (ETFs, SSFs,
and so on), to new ways of analyzing individual
stocks. As the Internet grew, so did
the amount of information made available to
traders. We have grown accustomed to having
so much data available that we wonder
how we ever got along without it. Allow me
the liberty of quoting a bit more from the
same article, and then I’ll share what we’re
doing differently these days.