Product Description
Product review: EquityFeed by Technical Analysis Inc.
EQUITYFEED CORP.
5485 Pare, Suite 204,
Montreal, Quebec H4P 1P7, Canada
Email: service@equityfeed.com
Website: www.equityfeed.com
Phone: 855 853-6666
Product: Real-time trading platform for
retail traders
Price: $180/month for US equities
quityFeed, a Java-based software
product, delivers real-time market
quotes. The exchanges supported by
EquityFeed include the NYSE, AMEX,
NASDAQ, OTCBB, and pink sheets.
An attractive feature of EquityFeed
is that streaming data is provided for
all the equities in the aforementioned
exchanges in one table, which in turn
facilitates sorting and filtering. The data includes price quotes, volume,
number of trades, bid, ask, and
so on. To send all of this data,
a proprietary compression
algorithm is used. EquityFeed
employs an SaaS (software as
a service) paradigm. You’ll
want the latest version of Java
installed on your computer to
run EquityFeed.
Overview
Rather than use one large window
with a menu line, EquityFeed opted
to create a small screen from which you
can select items of interest. The small
screen is called the LaunchPad (Figure
1). Click on the item of interest and it will
expand to give you more choices.
Market View
EquityFeed’s principal screen is the Market View screen (Figure 2). If, after
selecting it from the LaunchPad, you
don’t see it, look on the Windows task
bar for an image of the Market View
screen. Right-click, select move, and
then use your arrow keys to position it
where you want it to be on the screen.
As you can see, the Market View screen
is a table of values. Columns can easily
be added or deleted by clicking on a
column header. Across the top of the
Market View screen, you see buttons
that allow you to filter, select specific
stock types, or select specific market
types. The filter allows you to specify
the usual criteria such as price or
volume (more about this later). There
is a five-letter naming convention for
NASDAQ symbols that allows you to
identify stock types, such as class A or
class B shares. There are 26 different
stock types corresponding to the 26
letters of the alphabet, and EquityFeed
supports 20 of those.