Stocks & Commodities V. 31:8 (30-33): Market Mobs by John Cameron

Stocks & Commodities V. 31:8 (30-33): Market Mobs by John Cameron
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Market Mobs by John Cameron

The Power Of Crowds

The markets are powerful and propelled by emotions, often influenced by crowds. Get an edge by understanding how shifts in sentiment affect the supply/demand balance and ultimately price.

Does being in the markets make you a mobster? In 2002, the International Federation of Technical Analysts (IFTA) held one of its annual conferences in London. From all over the world, technical analysts had gathered in convivial company for the serious purpose of listening to colleagues read papers about new approaches and techniques and exciting variations to venerated practices.

The first speaker, David Fuller, a genuinely gifted and greatly respected analyst, strode to the rostrum to enlighten the assembly about the market. The first slide lit the screen as he read out his opening remark: “It’s just a mob!”

Most would never think of describing the market in such a way. But it is an illuminating insight. The market is a crowd, a phenomenon, or, more straightforwardly, an entity in its own right that amounts to more than the sum of its parts. It is powerful and propelled by emotion. As Gustave Le Bon aptly put it in 1895, “A crowd is a psychological phenomenon, not a physical one.”

A sentimental journey

The crowd’s psychological impact is on the subconscious of its members. It has the dominating emotional effect that supplants the understanding of its individual constituents. Deindividuation is the ugly term that is given to the idea that personal cognitive assessment is swamped by the emotional tsunami that is the crowd. Tony Plummer expressed this clearly: “A crowd has an effective mind of its own; each individual’s behavior is altered by membership of a crowd.”

It is this mass emotion of the crowd that forms what is known as sentiment. Think of it as the collective emotional response to all that is known or expected of the market; it’s what market participants feel. That great market interpreter, Ralph Nelson Elliott, in his book Nature’s Law commented, “Simply put, the stock market is a creation of man and therefore reflects human idiosyncrasy.” He went on to stress the lack of appreciation of this understanding when he wrote, “Those who have attempted to deal with the market’s movements have failed to recognize the extent to which the market is a psychological phenomenon.”




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