Product Review: WSJ iPad App by Wallace Wang
For many Wall Streeters, reading The Wall Street Journal has always been important for keeping track of the latest financial news. In an age where real-time stock quotes are available over the Internet and financial news stories change every few minutes, however, the idea of relying on a physical newspaper feels more and more antiquated every day. Fortunately, you can avoid the drawbacks of carrying around a physical newspaper and still enjoy the editorial content of the Journal through the company’s free iPad app.
The Wall Street Journal iPad app is free but limits access to roughly half of all available stories. Paid subscribers to the print version of the Journal can get full access to the iPad version for a limited time. If you want complete access to the iPad version, you’ll have to pay $3.99 a week. (The print version of the Journal costs $6.99 a week, while the online version costs $2.99 a week.)
Besides allowing you access to all content, paying for the iPad version also lets you view the last seven days. So you can not only read the full content of today’s edition, but all the content of the past week’s editions as well (Figure 1).
READING THE STOREIS
If you’re already familiar with the print version of the Journal, you’ll find the iPad form mimics it, making adjusting to the iPad simple.
Instead of turning physical pages, the iPad version has you swipe your finger toward the left or the right to read the previous or next page. To jump to a different section of the newspaper, you use a variety of swiping, tapping, or pinching motions (Figure 2).