Product Review Bloomberg For The iPad by Wallace Wang
Most traders spend their time in front of a desktop computer with a high-speed Internet connection. But when you’re traveling or just stepping away for lunch, you may not want to cut yourself off from the latest market news. Fortunately, with an iPad, a wifi or 3G cellular Internet connection, and this Bloomberg app, you can stay up to date with the market wherever you take your iPad.
When you first start the Bloomberg app, it displays a summary screen that lists the major news stories of the day, equity indexes such as the Dow Jones Industrial Average (DJIA) or Standard & Poor’s 500, a list of stocks that you’re currently watching or holding, and a currency list that shows the value of the US dollar compared to other major currencies (Figure 1).
To check the status of the market at a glance, the Bloomberg app’s initial screen provides an overall view of the market, but if you want more detailed information, you can tap one of the icons displayed at the bottom of the screen:
• Equity indexes
• Custom list of stocks
• Equity index futures
READING MARKET NEWS
Any last-minute news can greatly influence prices, so it is important to stay current with headline stories that may affect your portfolio. Just tap any of the top news stories from the opening screen and the entire article appears for you to read. One nice touch is that you can adjust the font size to make text smaller (so you can read more of it on the screen) or larger (so you can read the text easily). For particularly interesting articles, you can even send a copy to a friend through any email account you’ve set up on your iPad.
If you want to scan the headlines of more than just the top news stories of the day, tap the news icon at the bottom of the opening screen and you’ll get access to Bloomberg headlines for stories about other categories such as insurance or health care (Figure 2).