More Than A Trading System With Adrienne Toghraie by Jayanthi Gopalakrishnan
Adrienne Laris Toghraie is an internationally recognized authority in the field of
human development and a master practitioner of Neuro-Linguistic Programming
(NLP) for the financial and business communities. She is the founder of Trading on
Target and Enriching Life Seminars, companies dedicated to helping traders,
salespeople, and other high achievers to increase profits and success. Using her
20 years of study in the science of modeling excellence/NLP and other forms of
psychological development, Toghraie has helped her clients push through their
self-imposed limitations to new levels of success. Her seminars and private
counseling have achieved a wide level of recognition and popularity, as well as her
television appearances on CNBC and keynote addresses at most of the major
STOCKS & COMMODITIES Editor Jayanthi Gopalakrishnan interviewed Adrienne
Toghraie on November 5, 2007.
Adrienne, thank you for taking
the time to speak with
me. Why donít you start by
telling us what you do?
I work with people who want to become
more successful. Since 1989, I
have specialized in helping traders and
investors reach their next level of success
by overcoming their self-imposed
limitations. I do this through several
types of studies, one of which is Neuro-
Linguistic Programming (NLP), the science
of modeling. I have also integrated
over 20 other disciplines into my practice
to form my own method.
What are some of the issues you see
most traders facing in their trading?
I can sum it up by saying itís all about
fear. Fear has many faces. Some of the
faces of fear are fear of success, fear of
being wrong, fear of failure, limiting
beliefs ó anything that holds the person
back from following his or her own
rules, because ultimately a trader must
follow those rules.
Fear of loss is probably the most
prevalent fear in trading. People are afraid
of loss because it is a part of everything
negative that has ever happened in their
lives. These feelings of loss are stored in
themselves, in a dark and disturbing place
that is impossible for most people to access on their own. And even if they
do, they do not know how to deal with
it, much less transform it.