Stocks & Commodities V. 25:6 (64-69): Product Review: Direct Pro by David Penn

Stocks & Commodities V. 25:6 (64-69): Product Review: Direct Pro by David Penn
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Stocks & Commodities V. 25:6 (64-69): Product Review: Direct Pro by David Penn

It would probably be too much to say that the merger of Rush Financial Technologies — a Dallas, TX–based broker–dealer — with Terra Nova Financial in May 2006 has revitalized an organization that was itself in the midst of a number of other major changes (including new ownership that loosened but did not sever the links between Terra Nova and Townsend Analytics).

At the same time, however, it is clear that the principals of Terra Nova Financial believe that the acquisition of Rush Group — and more specifically, Rush Group’s suite of proprietary trading platfeatures forms, Direct Pro, Direct Plus, and Direct— will play a major role in the new products and services the company will offer to both its current and new customer base. With applications for on-the-go traders (the browser-based Direct platform), part-time retail traders (Direct Plus), and active/institutional traders (Direct Pro), the new suite of trading platforms available through Terra Nova Financial will likely go some distance toward elevating Terra Nova’s status as a provider of direct-access trading platform options to an even wider range of customers.

In speaking with Mark Patel, director of business development with Terra Nova Financial, it is clear that the Direct series is part of an effort to expand both from within as well as from without. Adding three new platforms to the services Terra Nova already provides will make it that much easier for thecompany to reach out into the various niches of active, part-time, mobile/ on-the-go, and institutional traders.

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