Brokerages: The Next Generation
Before Philip Berber formed CyBerCorp, a next-generation,
electronic brokerage group providing real-time, direct-access trading, and Internet execution technology, he had
already made a name for himself as the founder of Financia.
Financia was notable for being the first company in Europe
to apply artificial intelligence, expert systems, and technical
analysis to market prediction, stock selection, and timing.
Berber, a native of Ireland, sold CyBerCorp to top US online
broker Charles Schwab Co. in March 2000. What's next for
him? To find out, Interim Editor John Sweeney spoke with
Berber via telephone on May 1, 2000.
How did you get started
I was really looking for
my next adventure after I
sold Financia, and I got introduced in
the very early days to a daytrading room
in Houston at the end of 1995. I saw the
technologies that these traders were
using, and given my background, I could
see how those technologies would
evolve. That's when I chose to start
CyBerCorp and to design, develop, and
deliver the next generation of directaccess electronic trading technologies,
which I made available over the Internet
And that was key, wasn't it? The advent of the Internet provided the communications structure that would make
direct access work.
The Internet meant that these technologies would no longer be restricted
to the bricks-and-mortar trading rooms
that had evolved in the US. The Internet
meant that there were no limitations in
terms of making the information and
execution technology available to any
qualified trader and investor throughout the world.