Explore Your Options by Tom Gentile
GETTING IN ON THE NEXT CHIPOTLE?
Is there a reason you chose not to get in on the Chipotle Mexican Grill (CMG) IPO after it went public, seeing now that the stock is up 20-fold in the last nine years?
I have two reasons for that. The first is that I typically don’t buy stocks outright, and the second is that I don’t buy new “David” companies trying to occupy “Goliath” territory. That’s exactly what Chipotle did, and with great fashion (Figure 1).