Q&A by Don Bright
FRONT ENDS AND BACK ENDS
I’m almost embarrassed to ask you about what is probably a simple thing. I keep getting emails from vendors wanting to know if I’m satisfied with my “front end.” They talk about how easy it would be to have better filtering for stocks and better integration with order entry, and I’m not sure what they’re talking about. I called my broker, and they tell me everything is handled on their “back end.” Am I missing something? Hope you can help. —eqtrdr
Good question, especially these days. There are dozens, if not hundreds, of software developers who have entered the trading arena in the last decade or so. The market has become saturated with “new and better” platforms. Let’s break it down.
Most retail brokers and even professional broker/dealers have an order entry platform. Mine is RediPlus, which is provided by Goldman Sachs. RediPlus has recently spun off so it can be made available to other firms, not just Goldman Sachs firms. We see it as a group of windows that show market data, allow for entering and updating live orders, keeping track of positions, and keeps your profit and loss up to the second.