Stocks & Commodities V. 25:6 (58-59): Website For Traders: optionMONSTER by David Penn
It is always interesting to see a new website that sets out to be a one-stop shop for market news and analysis. There are already more than a few such websites on the Internet, many of which have been around for several years. So one of the most obvious questions that comes to mind when encountering what is effectively a startup in this business is, “What have you got that the others don’t?”
After all, headlines are headlines, most actives are most active, and you would have to search far and wide for competing market summaries on a given trading day that differed by more than a point or two of emphasis. As I was discussing with a colleague recently, one of the ways these websites distinguish themselves from each other is the path to being a paid customer. Many ostensibly free financial information websites provide a certain amount of free content but then begin to scale up, offering ever more “exclusive” or “professional” or “premium” content for those willing to cough up a few bucks. Like the free stuff? Try the newsletter. Like the newsletter? Try a subscription to our fully automated trading service that does all the work for you.
You might call it the “For a few dollars more” strategy.