Stocks & Commodities V. 22:4 (99-100): Websites For Traders: by David Penn

Stocks & Commodities V. 22:4 (99-100): Websites For Traders: by David Penn
Item# \V22\C04\088CANS.pdf
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Stocks & Commodities V. 22:4 (99-100): Websites For Traders: by David Penn


When veteran traders and stockpickers are asked, “How do I get started in the stock market?” many point to one book: William O’Neil’s classic, "How To Make Money In Stocks." This book, which was first published in 1988, is infused with both an optimism that is exceptional for its directness and simplicity (“Success in a free country is simple. Get a job, get an education, and learn to save and invest wisely. Anyone can do it. You can do it”), as well as a hard-as-nails attitude toward investing in stocks (O’Neil is credited for the slogan: “There are no good stocks. They are all bad — unless they go up.”)

One of O’Neil’s biggest contributions, however, was his combination of fundamental and technical analysis into a methodology generally referred to by its acronym, CANSLIM. CANSLIM stands for the seven characteristics O’Neil believes stock investors need to consider when selecting stocks. These specific characteristics are:

C: Current quarterly earnings per share

A: Annual earnings increases

N: New products, new management, new highs

S: Supply and demand

L: Leader or laggard?

I: Institutional sponsorship

M: Market direction

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